LAS VEGAS — At the hotly anticipated NAB Show 2024, Futuri’s CEO Daniel Anstandig, alongside co-presenter Ameca, the AI-powered humanoid, shared findings from the most comprehensive study ever conducted on AI’s role in media. In collaboration with CMG Custom Research, a team that conducts audience research for high-performing television and radio stations, the study surveyed nearly 5,200 radio and TV news consumers across the United States, revealing powerful insights into audience perceptions, expectations, and the future of AI-powered media content.
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The findings challenge the traditional approach of media production and content creation, suggesting a shift towards openness to human-AI collaboration: “Futuri’s study shows that audiences are open to media’s adoption of AI for content creation. In fact, they already believe they’ve experienced AI in use on radio and television. We learned that audiences believe that AI will assist media in creating more relevant and engaging content. They just want to be informed of its use, and for it to be used in the right scenarios,” Anstandig noted, highlighting the need for balance between human creativity and AI efficiency.
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Anstandig added: “This study reveals an industry that is ready to harness the potential of AI to redefine its future. With audience demand for content reaching unprecedented levels, AI empowers broadcast teams to generate the vast volume of content required across multiple platforms to satisfy their audiences.”
Key Insights from the Study:
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Anstandig closed out his keynote by saying: “We chose to present the findings of this comprehensive consumer study with Ameca (the humanoid robot), because we wanted to demonstrate embracing AI as a co-creator and co-presenter in pursuit of helpful insights and audience engagement. AI is inevitable, and wise adoption and integration by the media industry will be key in the industry’s resilience and growth in a time of unprecedented competition. A strong media industry is good for democracy, and good for society.”
Futuri’s AI in Media Study revealed key insights into best practices for broadcasters across TV, radio, news production, and content creators, seeking growth in the rapidly evolving landscape of content creation and distribution in the dawn of the AI era.
More insights are available at https://AIforBroadcasters.com
About Futuri
Futuri is a global leader in AI solutions that drive audience and revenue growth for broadcasters, digital publishers, and content creators. Founded in 2009, Cleveland-based Futuri is at the forefront of AI-powered audience engagement and sales technology, trusted by thousands of broadcasters around the world. Key solutions include TopLine, a sales intelligence system designed to enhance local advertising sales and expedite the sales cycle; TopicPulse, an AI-powered story discovery system that provides real-time insights and predictions about trending topics; AudioAI, a cutting-edge system that enables broadcasters to create AI-powered hosts, streamline commercial production, and automate podcast creation; and POST, a system that automatically converts broadcasts into podcasts.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240415609276/en/
Contacts
Mary Rogers | maryrogers@futurimedia.com | 877-221-7979 ext 450
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