Google Will Want Some Unique Sauce To Promote A Folding Smartphone
In recent years, folding smartphones have gained a lot of attention in the tech world. Samsung, Huawei, and Motorola have all released folding smartphones, but Google has yet to enter the foldable phone market.

With rumors swirling that Google is working on a foldable smartphone, it’s worth considering what Google will need to do to promote its entry into this market. In this article, we’ll explore why Google will want some unique sauce to promote a folding smartphone, and what that might entail.
Why Google Needs Unique Sauce
One of the biggest challenges for Google will be differentiating its folding smartphone from the many other options on the market. Samsung, Huawei, and Motorola have all released foldable phones, and there are rumors that Apple may be working on a folding iPhone.

In order to stand out in this crowded market, Google will need to offer something unique that sets its phone apart from the competition. This unique sauce could be in the form of hardware, software, or both.
Unique Hardware
One way that Google could differentiate its folding smartphone from the competition is through unique hardware features. For example, Google could use a folding display that is larger than those used by Samsung and Huawei.

This would allow Google to market its phone as having a larger screen when unfolded, which could be appealing to consumers who want a phone that can double as a tablet.
Another hardware feature that Google could use to differentiate its folding smartphone is a unique form factor. Samsung’s Galaxy Fold and Huawei’s Mate X both fold inward, which means that the screen is protected when the phone is closed. However, this form factor can make the phone bulky when it’s unfolded.

Google could use a different form factor that allows for a slimmer phone when folded, which could be more appealing to consumers who want a phone that can easily fit in their pocket.
Unique Software
In addition to unique hardware features, Google could also differentiate its folding smartphone through unique software features. For example, Google could create a custom version of Android that is optimized for folding phones. This could include features such as split-screen multitasking, which would allow users to run two apps side by side when the phone is unfolded.

Another unique software feature that Google could offer is seamless integration with other Google services. For example, Google could create a folding smartphone that seamlessly integrates with Google Assistant, Google Maps, and other Google services. This would make the phone more appealing to consumers who are already invested in the Google ecosystem.
Marketing Strategy
Once Google has developed a folding smartphone with unique hardware and software features, the company will need to develop a marketing strategy that effectively promotes the phone. One approach that Google could take is to focus on the phone’s unique features and how they solve consumer pain points. For example, Google could market the phone as a solution for consumers who want a large-screen device that is still portable.

Another approach that Google could take is to partner with influencers and celebrities to promote the phone. Samsung has used this strategy successfully with its Galaxy Fold, partnering with celebrities such as Millie Bobby Brown and Thom Browne to promote the phone. By partnering with influencers and celebrities, Google could generate buzz around the phone and reach a wider audience.
Conclusion
In order to successfully enter the foldable phone market, Google will need to offer something unique that sets its phone apart from the competition. This could be in the form of unique hardware features, such as a larger folding display or a unique form factor. Alternatively, Google could differentiate its phone through unique software features, such as split-screen multitasking

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