Instagram has hit pause on a new app it was creating for kids, the photo-sharing service owned by Facebook said on Monday, in a move that comes amid growing opposition for the project. Instagram Kids had been touted as requiring parental permission to join, and was supposed to provide ad-free, age-appropriate content, but US lawmakers and advocacy groups have urged the social media giant to drop its launch plans, citing safety concerns. “We won’t stop pressuring Facebook until they permanently pull the plug,” said Josh Golin, executive director of Fairplay, an advocacy group focused on kids.

Instagram said in a blog post that building Instagram Kids was the right thing to do, but that it was pausing the work and would continue building on its parental supervision tools. “The reality is that kids are already online, and we believe that developing age-appropriate experiences designed specifically for them is far better for parents than where we are today,” it said, noting that there were app versions of Google’s YouTube and ByteDance’s TikTok for those under 13.